![]() ![]() He’s hoping that the attention from the show will help the contestants to break out in more conventional ways as well. “To be honest, I think we got the best contestants because we gave that freedom and flexibility and we said, ‘Look, we’ll help you as much as we can, but ultimately, for those sorts of big decisions, we’ll be there to support you and we won’t tell you what you have to do.’ Also, we live in an age where there’s the ability to promote yourself through so many channels from YouTube to social media, and it’s really about what’s going to help you get attention with what you’re doing.” Riegg says he feels that freedom is a big reason why the show’s contestants are so strong. The show is an amazing platform to give these contestants an opportunity to promote themselves and to be seen by means that they wouldn’t otherwise have access to.” “They are completely free to make their own decisions and strike their own deals,” he continues, “and we wanted to give them that freedom, depending on what they felt was best for them, as opposed to mandating who they had to end up with or where they had to go and sign. So when we spoke to John Legend and to Cardi and to Tip, it was about staying authentic to hip-hop and what was best for the hip-hop community it was less about tying them down to some sort of management or label deal. “There is no label deal - Chance famously didn’t have a label, he launched things on his own. “We took our own unique approach, compared to what you see on linear ,” Brandon Riegg, Netflix’s vice president of nonfiction series and comedy specials, tells Variety.
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